- In an analysis of American box-office receipts for 250 movies released last year, the Christian Film & Television Commission (CFTVC) found that films that stressed "strong moral content" made an average $92,546,413 — six times the revenue of those that focused on "immoral, negative content."
Those movies brought in an average $14,626,234.
On a broader scope, the study also found that from 2000 to 2003, movies with "no nudity" brought in an average $137.8 million across the nation.
Films that depicted "full male and/or female nudity" in those same years brought in an average of $43 million, however.
Cowen notes:
- OK, that is from a very conservative Christian group. And I can't find the data either. Still, if you think about it, neither Spiderman nor Frodo nor Harry Potter ever has sex on screen. So I doubt if the numbers are made up.
What are we to make of this? Michael Medved has argued for years that Hollywood has a left-wing, secular, 1960s bias, and could make more money with wholesomeness. Perhaps the moguls simply can't comprehend how such movies could be popular, just as they turned away Mel Gibson and made him finance Passion with his own money.
There's a very simple explanation for this -- teenagers comrpise the bulk of the movie-going audience and (if the theater staff does its job) can't get into R-rated movies. An R-rating is the cinematic equivalent of late-night TV, whereas PG and PG-13 films are prime-time. And, despite Medved's carping on the subject, studio execs understand this and pressure directors to keep big-budget movies in the PG-13 range. It's mostly small films with limited appeal (such as Eternal Sunshine on the Spotless Mind) and those that skew towards adult audience (like the upcoming Denzel Washington movie A Man on Fire) that get away with R-ratings, while those trying to appeal to the broad audience required for blockbuster status (like Hellboy) get toned down for PG-13. (On this line, it'll be interesting to see if the studio lets Petersen release his cut of Troy, which is supposedly the sword-and-sandal equivalent of Saving Private Ryan, or force him to trim it for a lower rating.)
Of course movies with full-frontal nudity don't earn as much as Pixar films or family-friendly actioners like Pirates of the Carribean -- but executives don't expect movies like Quills or Secretary to be blockbusters (or if they do, they're on crack). To say that,
- On a broader scope, the study also found that from 2000 to 2003, movies with "no nudity" brought in an average $137.8 million across the nation.
Films that depicted "full male and/or female nudity" in those same years brought in an average of $43 million, however.